‘Every truth passes through three stages before it is recognised. In the first it is ridiculed, in the second it is opposed, in the third it is regarded as self-evident.’ Arthur Schopenhauer
People find it difficult to think rationally in times of change; our natural coping mechanism limits information processing. This generally creates roadblocks when it comes to communicating change and all that it entails to impacted stakeholders. The prime objective of communication in business change is to be understood so, with time and headspace against us, how do we craft communications with impact, driving the ultimate shift in our stakeholders that will support the business change?
Successful communicators in change:
- Rationalise the business change based on what the audience cares about.
- Drive understanding through audience specific messaging.
- Spend time listening rather than telling, allowing stakeholders to write their story.
- Sustain momentum through consistent, concise and repeatable messaging.
Communicating for WiserChange™ helps you to effectively communicate with a variety of stakeholder groups.
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